The Single Greatest Marketing Secret

#324 Episode Summary: There are only three ways to increase your sales: you can increase the number of customers you have, you can increase how much they buy from you, or you can increase how often they buy from you. Parris Lampropoulos is universally known as one of...

The Unfair Advantage of Coaching

#323 Episode Summary: Did you know that coaching, yes coaching, can transform the way you do business?  Ethan Willis describes this unfair advantage in this episode of I Love Marketing. Ethan has been recognized as winner of the Entrepreneur of the Year award by Ernst...

Willpower Doesn’t Work

#321 Episode Summary: Do you know where people go wrong when it comes to willpower? Joe Polish and Dean Jackson speak with Genius Network Member Benjamin Hardy about his new book “Willpower Doesn’t Work.” Did we mention a chance to win Joe Polish’s Tesla? For more...

How to Maximize Your Current Email List

#319 Episode Summary: When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc....

6 Eternal Truths From 6 Dead Mad Men

#318 Episode Summary: Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived?  Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and...