The Drivers of Desire

#279 Episode Summary: In this episode, Genius Network member, Michael Fishman shares the Drivers of Desire – How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth, with...

The Power of Influence and Persuasion

#278 Episode Summary: In this episode of  I Love Marketing, Psychology Professor Dr. Robert Cialdini–The Godfather of Influence–discusses an important skill covered in his new book Pre-Suasion – A Revolutionary Way to Influence and Persuade. During this interview, Dr....

Thinking Big and Bold

#276 Episode Summary In this episode of the I Love Marketing Podcast, Peter Diamandis, the founder and chairman of the Xprize, shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You’ll discover the power of...