Connecting People to Results

Connecting People to Results

“What’s In It For Them” is how I think about everything. The truth is, nobody cares how great your product or service is; They care about themselves. They care about What’s In It For Them… It’s all about focusing on what the other...
3 Steps For Bringing Back Past Customers

3 Steps For Bringing Back Past Customers

You probably have past customers who haven’t bought in a long time. So how do you bring back a past customer in a way that isn’t obnoxious? First, start with the understanding that the people you’re going to reach out to HAVE shown interest in what...
Self-Sabotage and Stupidity

Self-Sabotage and Stupidity

Some people’s mindset automatically default to self-sabotage or stupidity when solutions are presented. Both are hard to correct. What a lot of people need more than anything is tough love. Yet, we’re in a societal paradigm where tough love is currently frowned...
What To Do Follows What You’re Trying To Do

What To Do Follows What You’re Trying To Do

When it comes to anything you are going to do, personal or professional, if you know what to do, you can solve the problem. As Anthony Greenback says in The Book of Survival, “To live through an impossible situation, you don’t need to have the reflexes of a...
AI Can’t Do This

AI Can’t Do This

Over the past several weeks, people have been talking more and more about how AI will change everything. Yet, AI has been around for decades. But more people are discovering new ways that AI will make things more E.L.F. (Easy, Lucrative, and Fun). For the most part,...