9 Valuable Lessons I’ve Learned

9 Valuable Lessons I’ve Learned

Apr 12, 2021 | Genius Network Article

Here are 9 valuable lessons I’ve learned in business that you may find useful: You will often spend more money to get Clients than you make in immediate profits. The real money isn’t made on the front end — it’s made on the backend. Marketing is your OFFER, the...
Are You Jabbing Enough?

Are You Jabbing Enough?

Apr 5, 2021 | Genius Network Article

When Joe interviewed Gary Vaynerchuk, the CEO of VaynerMedia, Gary laid out his Business Philosophy around “Jab, Jab, Jab, Right Hook”. JABS, according to Gary, are the VALUE you provide to your Customers. This includes content you put out, the...
Use Multi-Step Marketing

Use Multi-Step Marketing

Mar 22, 2021 | Genius Network Article

Most of the ads that businesses use try to get people to act RIGHT NOW. These work successfully if you have the right message-to-market match, headline, offer, and sense of urgency. HOWEVER, most people are not ready RIGHT NOW to buy from you. This is where multi-step...
Responding versus Reacting

Responding versus Reacting

Mar 15, 2021 | Genius Network Article

I started doing yoga when I was in one of the most grief-stricken times of my life. I was in a bad place. I hired a yoga instructor to do a private yoga session with me. She said to me that if I did yoga three times a week, it would change my body; If I did yoga every...
What Do You Need To Cut Loose?

What Do You Need To Cut Loose?

Mar 8, 2021 | Genius Network Article

Here’s a simple question that can free up your Time and help you achieve more success… “What do I need to cut loose?” For example: If you don’t cut loose certain people on your Team, you’re actually wasting their time (and...