You can be a good person, you can care and you can even do a good job, but you have to remember: There’s no relationship between being good and getting paid.
Yes, sometimes there is (if supply and demand is on your side), however, you can be the nicest, most caring person in the world and that doesn’t necessarily translate into people hiring you.
However, there is a HUGE relationship between being good, being a good marketer and getting paid.
Think of selling as influence and marketing as storytelling. Selling is what you do when you’re on the phone or face-to-face with somebody. Marketing is what you do to get someone on the phone or face-to-face with you properly positioned so that by the time they talk to you or your team members they are pre-interested, pre-motivated, prequalified and predisposed to do business with you.
Marketing can help you position yourself so you don’t have to sell your products and services based on price. You can use words to persuade people to want to hire you, buy from you, and think of you differently in advance. So, you can really think of marketing as selling in advance.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Supercharge Your Business and Health
#300 Episode Summary: How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey. Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering...
E.L.F. Everything!
Business is solving problems for a profit. If you are a great identifier of problems, and figure out how to make a profit solving problems for people, and become really good at solving a series of problems (or even one problem)... you have a lot of the game figured...
Lifestyle Marketing With Clate Mask
#317 Episode Summary: Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times...
