Even if you aren’t selling something or collecting people’s credit cards – we are all selling. We all try to sell people on why they should think a certain way, behave a certain way, do a certain thing, or take action on something.
There are a variety of human conditions we talk about – good or bad – and we either attract people or repel them. How you package yourself and the value you offer is critical. Let’s say you are a speaker who thinks of yourself only as someone who gets paid to do keynotes. What if you started thinking of yourself as a Result Merchant who could get paid for the Result you deliver? What if you got paid that way?
Out of all the people you’ve dealt with, is there anyone whose life has changed as a Result of you doing what you do? Think of everything you offer to people as “glop.”
Why should someone have YOUR glop in their life? How do you package the glop? What does the business model look like? What does the messaging look like? How do you sell it? Do you establish yourself as a Result Generator and have people tell others they need your glop too?
You may not like the word “glop,” but I use this word to keep you from falling in love with something the market has not yet fallen in love with. Once you package it up in such a valuable way, you will actually see the value in what you offer and in the Results you create for others.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
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