April Newsletter 2021

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9 Valuable Lessons I’ve Learned

9 Valuable Lessons I’ve Learned

Here are 9 valuable lessons I’ve learned in business that you may find useful: You will often spend more money to get Clients than you make in immediate profits. The real money isn’t made on the front end — it’s made on the backend. Marketing is your OFFER, the...
The 3 Core Principles of Your SEO Strategy

The 3 Core Principles of Your SEO Strategy

Whether you’re an SEO expert or just learning, you know that content quality is key to a high ranking on Google’s search engine. If you’re copying content from other websites, you simply won’t stand out enough to land on the first page (or the first 10 pages) of any...
How Brushing Your Teeth Reverses the Decay Process

How Brushing Your Teeth Reverses the Decay Process

Although we’re told to brush our teeth for two minutes, two times a day, we don’t usually get an in-depth explanation of the entire tooth decay process. However, understanding it just might make you recommit to brushing your teeth for the full two minutes every...
3 Networking Tricks for Introverts

3 Networking Tricks for Introverts

Making new friends in business is challenging when interacting with people naturally drains you. You might actually enjoy meeting new people, but it wears you down faster than most. What do you do? No. 1: Set yourself up for success. Your introversion is likely a key...
Are You Jabbing Enough?

Are You Jabbing Enough?

When Joe interviewed Gary Vaynerchuk, the CEO of VaynerMedia, Gary laid out his Business Philosophy around “Jab, Jab, Jab, Right Hook”. JABS, according to Gary, are the VALUE you provide to your Customers. This includes content you put out, the...
If You Don’t Want A Senior Home, What’s Next?

If You Don’t Want A Senior Home, What’s Next?

We only want the best for our parents. After the events of 2020, we may not be so sure that a senior home is the best option for them. If you’re estate planning, you may also be considering your ideal future options if you’re unable to communicate.  That’s why a lot...
Are Rewards Credit Cards Worth It?

Are Rewards Credit Cards Worth It?

Getting 5% back on all your purchases is a tempting offer — even if it’s only cents most of the time, it can still majorly add up by the end of the year. But are rewards cards really worth it? Let’s take a look. Pay off the bill on time.If you don’t pay off your card...
Get A Second PPP Loan

Get A Second PPP Loan

The Paycheck Protection Program (PPP) relaunched in December, with brand new applications being released on March 3, 2021. As a small-business owner, you’re being prioritized by lenders and given extra resources to keep your business on the ground.The Paycheck...
Are You Tracking Your Marketing ROI?

Are You Tracking Your Marketing ROI?

Marketing is arguably one of the most creative aspects of running a business — and it’s the most important to track and collect data on. Understanding your customers begins with understanding their feedback; knowing which marketing tactics are working for them (and...
5 Important Work-From-Home Cyber Security Tips

5 Important Work-From-Home Cyber Security Tips

Unfortunately, you often never know what unsafe cyber habits you have until it’s too late. That’s why, especially with so many Americans working online, it’s important to understand the best practices to keep your personal and work information safe. No. 1: Secure your...

ABC Interview for Student Awards

Join AFEUSA President Charles Jackson and student award winner/owner Handmade Soap Club as they are interviewed on ABC 15 Arizona about the AFEUSA Student Award...
Use Multi-Step Marketing

Use Multi-Step Marketing

Most of the ads that businesses use try to get people to act RIGHT NOW. These work successfully if you have the right message-to-market match, headline, offer, and sense of urgency. HOWEVER, most people are not ready RIGHT NOW to buy from you. This is where multi-step...
Why Exercise Helps You Age Backward

Why Exercise Helps You Age Backward

After turning 50, it might seem tempting to accept your body’s fate and assume you can do nothing more to improve your mobility. However, research shows that proper diet and exercise can help you age backward until you’re 80 and beyond. It’s easy to understand why...
Make Your Brand Tell Your Story

Make Your Brand Tell Your Story

The pandemic has forced many companies not only to restructure their business, but also shift their focus and brand image going forward into 2021. Rebranding is a great time to catch your customers’ attention, but it’s most important for you to leverage your external...