#318 Episode Summary:
Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing.
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…
Here’s a glance at what you’ll learn from Brian in this episode:
- 6 eternal truths from 6 of the greatest advertising legends that ever lived
- The biggest reason for unsuccessful advertising that destroys sales and what to do instead
- How to understand your customer even better than they understand themselves
- One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy)
- A profitable (often overlooked) lesson that can make all you advertising more successful
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Layer Capabilities
To make your opportunities real, your capabilities need to match your opportunities. Until your capabilities match your opportunities, you won’t reach your goals. You will have goals, dreams and desires, but you will be frustrated. Everything you need to do is a...
Direct Mail Marketing Mastery
#438 Episode Summary: How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go...
24 Hiring Tips For Entrepreneurs
Here are 24 Hiring Tips For Entrepreneurs... Resumes can include references and they are better than nothing. However, they can be mostly lies in print. Have people send you a letter and video instead. Be clear about what you want and what you don’t want. You can’t...
