#318 Episode Summary:
Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing.
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…
Here’s a glance at what you’ll learn from Brian in this episode:
- 6 eternal truths from 6 of the greatest advertising legends that ever lived
- The biggest reason for unsuccessful advertising that destroys sales and what to do instead
- How to understand your customer even better than they understand themselves
- One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy)
- A profitable (often overlooked) lesson that can make all you advertising more successful
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
The Truth About Technology with Randi Zuckerberg
#305 Episode Summary: The Truth About Technology – the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused,...
This Behavior Formula Transforms Lives
If you read the book Tiny Habits by my friend BJ Fogg (Founder and Director of the Stanford Persuasive Technology Lab), he describes how all Human Behavior is MAP. In fact, here’s the formula from the book:B = MAP Behavior = Motivation, Ability, Prompt. This is called...
Amazing 9-Word Email That Revives Dead Leads
#345 Episode Summary: If you’ve been in business for more than 90 days and you have leads you have generated, you are sitting on a goldmine. In this episode of I Love Marketing with Dean Jackson and Joe Polish, you’re going to discover a simple 9-word email you can...
