#318 Episode Summary:
Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing.
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…
Here’s a glance at what you’ll learn from Brian in this episode:
- 6 eternal truths from 6 of the greatest advertising legends that ever lived
- The biggest reason for unsuccessful advertising that destroys sales and what to do instead
- How to understand your customer even better than they understand themselves
- One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy)
- A profitable (often overlooked) lesson that can make all you advertising more successful
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Don’t Worry Alone
When people’s lives and relationships aren’t working, they need to connect with something. Some people do this through a higher power. Other people do it through their children. Some people do it by being in nature. Others do it through some sort of physical activity...
How to Use Direct Mail to Create a Unique Experience
#80 Episode Summary: Joe and Dean share with you how to use “lumpy mail” and “grabbers” to get your mailings opened, your marketing message heard, and action taken. It’s the fun way to create a unique experience for your audience and position yourself miles above your...
Postcards From the Car
#75 Episode Summary: How to get people to raise their hands The mistakes that people make with postcards Making all cheese offers difference between being rich and famous split testing thinking 3-4 moves ahead like a Chessmaster PLUS – The birthday postcard that gets...
