When you make the choice to be your own boss, it can come with an overwhelming to-do list. With everything that needs to get done on a daily basis, how can you possibly stay on top of everything? 

One of the biggest mishaps new business owners run into is a lack of content planning. Here are five ways to keep your audience members and customers engaged with your business: 

Stay Engaged

Find ways to establish two-way communication with your audience. That can be in regular blog posts, affiliate advertisements or whatever else you want to keep your audience engaged. Always be sure to ask questions and get feedback. That will help develop a relationship between you and your customers.   

Keep Content Unique

What makes your organization so special, and why should customers choose you over the competition? You obviously felt you had something special to offer that wasn’t already on the market, otherwise you wouldn’t have started your own business. Find a way to make yourself memorable, whether that’s in products or personality.  

Get Personal

Nothing draws in your audience more than knowing you’re a real person. Talk about your dreams, your failures, your fears, and people will be drawn to you. They’d much rather do business with another person than an automaton.   

Stick To A Schedule

Keep a regular schedule so your audience can know when to expect something from you. Creating interactive calendars that everyone can see and use will help ensure that everyone is on the same page. Of course, if you decide to start using a calendar that everyone can see, you better commit to using it. 

Commit To Your Business

This might seem like a no-brainer, but I can’t tell you how many people I know who have tried and failed to start their own businesses. One blunder discouraged them, and they gave up. If you commit to your dream, you’re committing to the inevitable mistakes. Prove to your audience members and customers that the occasional bumps in the road won’t knock you off your feet; they can rely on you to work hard and push through.  

Benjamin Franklin once said “if you fail to plan, you plan to fail.” While mishaps are inevitable, you haven’t truly failed until you give up. Organize and plan your content, and that massive to-do list will stay organized, and you’ll see things start to work out. 

by: Emily Brady

Emily Brady received her Bachelors at Brigham Young University Idaho where she majored in Communication Sciences with an emphasis in journalism and professional management. She has written for Scroll News and Deseret Digital Media and is currently a freelance writer. In her free time she enjoys hiking, reading and swinging in her hammock.