Fewer things are as rewarding than building a life together with our partners — usually that means starting a family, but it can also mean forming a business. Couples can often work harder together, so it’s no surprise many channel that energy into their careers. However, it can also bring up challenges and genuinely tough questions that we’re not always prepared to answer right away.

First of all, discuss your vision for the business.

What’s each of your individual goals? What’s the ideal scenario, and at what point would you consider this business venture successful? Working toward one person’s dream is reason enough to pursue a business — for them — but don’t forget to realize both of your dreams along the way.

Use your vision and capitalize on your strengths to define your roles.

You’re each talented at your own specialties — capitalize on it. That doesn’t mean your roles can’t evolve over time, especially as both of your visions change or your skill sets grow. However, knowing what fields you can entrust to your partner to handle will help give the business a stronger foundation. Which brings us to the next point …

Remember that working toward mutual trust and respect is a constant effort.

Even if there are power struggles or disagreements, quitting is simply not an option! Make time to show love and patience for one another to maintain your professional and personal trust. It takes a lot of work, but it’s rewarding to see your best friend and business partner grow right there beside you.

If you want even more insight and support through your entrepreneurial journey together, become an AFEUSA Member and join the Empowered Couples University. Not only will you enjoy unique discounts as an AFEUSA Member, but you’ll also get a FREE 60-minute “Relationship Breakthrough Session” with the founders, Aaron and Jocelyn Freeman. To find so much more, visit us here: AFEUSA Membership Benefits and Discounts.

Article by
Wayne Goshkarian,
Senior Advisor

Wayne Goshkarian in front of his jet