You’re in the middle of a grocery trip when, suddenly, you remember you have a call with an important client. In a hurry, you take out your cellphone and punch in their number.

But as you engage with the customer, you realize how difficult it is to understand them. No matter where you are in the store, the call quality is spotty or barely comprehensible. To put it bluntly — it sucks. You’re forced to hang up.

Why is this the case? The smartphone is an incredible feat of engineering, after all. It’s a thin, pocket-sized computer that can take pictures, play music or videos, and stream tons of megabits of data every second. However, all that extra technology is probably behind all the smartphone hype in the first place.

“Mobile companies have rather lost the focus on a smartphone also being a telephone,” says Jeremy Green, a tech industry analyst at Machina Research in Reading, England.

Laboratory tests by Broadcom confirm that even in a quiet environment and strong wireless signal, users consistently rate voice quality lower on a cell phone than a landline. And if you weaken the cellular link or add background noise, such as street traffic, the opinions of the call clarity drop dramatically.

Yet, landlines are starting to disappear for good. Over 40% of homes in the U.S. rely solely on mobile devices to stay connected.

So, what do you do if you want the quality of a landline but don’t want to pay the high costs? You get a VoIP, or Voice over Internet Phone, which can be 40%–80% cheaper than a landline. It’s an amazing choice if you have a consistent, steady internet connection.

AFEUSA members can even get VoIP service at a premium price with Trapp Technology, earning a 20% discount and paying a monthly cost as low as $16 per month! Join today and you’ll have a massive family of entrepreneurs on your side — plus, you can put your cell phone away when taking important client calls.