Candidates in 2020 rarely find out about your job posting through a paper posted on the window. Nowadays, you have to make sure your online job posting isn’t only that informational paper on the wall but also a representation of your whole company culture, staff, and work environment. You have to recreate the experience your candidate would have if they had discovered you in person.

How do you write a stellar job posting that accomplishes these things? Here are three tips to get you there.

First, make sure the job title is attractive to applicants. The job title is essentially the headline of the “article” that will pull people into your business. If it doesn’t sound like an upgrade from the position they currently have, you probably won’t get candidates who have experience in the position you’d like to fill.

Second, add an emotive introduction and tell your company story. Why not create a job posting that sounds different from the hundreds already online? Writing an introduction to not only the position but also your company can really impress a candidate, no matter what their experience level is. Personalizing your job posting will seem up to date and give applicants key details and company insights that will get them excited and eager to learn more.

Third, explain the application process thoroughly. Clarity, especially during the vulnerable and confusing time we call job hunting, is extremely attractive to applicants. For example, if it’s a one interview hire, say so! People will be more eager to jump on and apply if they can start working in days rather than weeks.

Those are my tips for creating a magnetic job posting. If you want to put them to use right away, join the AFEUSA family and post on Eric’s Jobs. As an AFEUSA member, you’ll get exclusive savings to reach qualified applicants fast, and your job posting will even be reposted for free if you don’t hire anyone within 45 days. Best of luck, friends.