During a pandemic, it’s easy to see lots of reasons why many businesses are losing customers right now. But that doesn’t mean you’re completely helpless — in fact, this might be the best time to impress consumers by reaching out to them through a beautiful, mailed newsletter.

Wait, what? Yeah, people are still making newsletters, and their novelty is why they still work! In a world where consumers need habit and frequency to keep a business top of mind, “Media companies are finding newsletter subscribers more engaged and less likely to churn,” says the International News Media Association. That’s why having a newsletter is so important:
Consumers stay engaged with your business, learn more about your industry, and trust your voice more than anyone else’s while doing it.

Newsletters can impress people who are just shopping around, too. After all, having a monthly newsletter is a lot of work. Imagine how impressed customers would be if you did a digital and a print campaign at the same time, even if they aren’t ready to buy yet. Gartner Research revealed that “67% of the prospective buyers who tell you ‘no’ today will be ready to buy in the next year.” So, don’t keep them in the dark — keep them in your loop instead.

AFEUSA members can do this easier than anyone else. Newsletters can be a lot of work, but with the help of The Newsletter Pro, it can only take 15 minutes of your time every month. Sign up and take $1,000 off your set-up fees with The Newsletter Pro, and also get a free book, “The Ultimate Guide to Newsletters: Your Secret Weapon for Doubling Referrals and Tripling Retention.” CEO and print marketing expert Shaun Buck explains exactly how to increase your retention rates, increase referrals, and instantly build long-lasting relationships with your clients.