If you could improve your first impression on a first date, you probably would. The same mentality should apply to product packaging. Nearly 72% of American consumers say packaging influenced their purchasing decision.

Whether you’re thinking about shipping products or have been selling online for years, you may be excited about your expanding market reach and new profit margins. But ask yourself: Is your brand’s look or packaging up to date? There are always ways to upgrade your packaging.

Your packaging speaks to your quality, brand, and the connection you want to make with your customers. This is important: Your product quality and customer satisfaction aren’t always enough to keep their business. According to Forbes, 60%–80% of consumers do NOT go back to the same business even if they were satisfied with the product.

Why? They weren’t connected with the business; honestly, they barely remember it. Here are some tips to make your brand current and unforgettable.

No. 1: Consumers want to see their values reflected in brands.

Opening up a package and a new product is one of the most memorable and exciting parts of being exposed to your brand. Consider that 55% of those who watch unboxing videos claim the video convinced them to purchase the product. What do customers want to see when they open that box? What are their values? For example, transparency in a company is very attractive to consumers. It can be just as attractive in packaging when used correctly. Try bags with a transparent front, which can stylishly showcase your product before your consumer ever opens it.

No. 2: Paper and cardboard packaging makes a product more attractive than other packaging.

More and more brands are adapting eco-friendly designs and materials into their packaging because 67% of American consumers say they like it better. You can do the same! Paper and cardboard are far more eco-friendly than plastic, and using it shows how your brand is willing to go a step further for the environment — like your customer.

For our AFEUSA members, you can make these changes for even cheaper than your competitors, thanks to our partnership with UPS Express and OfficeMax/Office Depot! Save up to 28% on select UPS delivery services and up to 80% on OfficeMax/Office Depot supplies, saving your business thousands of dollars over time. Take advantage of these benefits and join the AFEUSA family today!