If you’re a business owner, getting involved with a non profit organization this summer can offer more than just the good feelings associated with giving back. According to Cone Communications, 85% of customers have a more favorable view of businesses that give back to charities, particularly if there is an NGO that dovetails well with your own mission and brand. Partnering with the right nonprofit can be an excellent way to communicate what your business is all about to the public, and to build your credibility within the community you serve.

Partnering with nonprofits can also be an excellent way to save on your taxes. The IRS allows businesses to deduct up to 50% of their adjusted gross income when charitable giving is incorporated into their business model, making donations an excellent way to both lower your tax burden and give back.

If you do decide to build a relationship with a nonprofit, make sure to research their mission, values, and their reputation in the community carefully before partnering with them. By contributing to their cause, you’re sending the message that you believe in them and their methods. Avoid partnering with organizations that struggle to present professionally and operate efficiently. Giving to a nonprofit organization is a kind of endorsement, so donating to them puts your business’s reputation on the line.