As the holidays slow the pace of business, this week is an excellent time to take a deep breath and re-evaluate the effectiveness of your referral campaign. Referrals are one of the most cost-efficient and exponentially effective ways to grow your business, and getting your strategy dialed in tight is an excellent way to welcome the new year.

Here are a few key areas to pay attention to and make sure you nail your next referral campaign:

Clearly Define Your Target

Who is this campaign targeting? The most effective referral campaigns target customers who will bring the highest value to your business. Ask yourself who your most satisfied customers are, and use them as a template to design your referral campaign. What can you do to engage your most satisfied customers?

Offer a Reward

Oftentimes, the primary motivator driving people to refer their friends and family is that the right reward — maybe a discount, maybe a free service offering — has been offered. Don’t make the mistake of forgetting that.

Placement

Even the most flawlessly imagined referral campaign will flop if it’s not presented in the right time and place. Make your campaign visible to your target audience then meet them where they are.

Need help developing your next referral campaign? Members of AFEUSA can access marketing and business coaching support at deep discounts. To learn more about our membership benefits, visit https://afeusa.org/join-afe/membership-benefits/.