Whether your business relies on eCommerce or thrives in its brick-and-mortar setting, face-to-face marketing can make an impact on brand loyalty. Here is a quick breakdown of what face-to-face marketing is and how it can positively impact your business.

What Is Face-To-Face Marketing?

Face-to-face marketing refers to physically promoting your products and services to another individual or group. It gives you an opportunity to gauge your consumers’ reactions as you educate them on how your product or service can benefit them.

Better Return On Investment

When you have the opportunity to meet with consumers or potential consumers face-to-face, you can shape their experience to make sure it’s as positive as possible for them. When a consumer has a positive experience, they’re more likely to generate positive word of mouth.

Take a product demonstration at a convention, for example. When consumers are able to connect with you on a personal level and enjoy using the product or seeing it in action; they’re that much more likely to buy it or recommend it to their peers.

Establishes Relationships and Credibility

When utilizing face-to-face marketing, you’re able to immediately listen to the feedback your customers provide. With that, you can assist them with their product issues and establish your company as an authority in the industry. Even just recognizing the consumer and making the connection can make a huge impact.

Psychologists have discovered that a chemical exchange takes place between individuals who meet face-to-face. They have found that shaking someone else’s hand can create a stronger bond than you would over an email.

If you like these benefits, I encourage you to look into local, regional, or national conventions and expos to reach your customers. If you want to best maximize your travel budget for these conventions, consider the benefits of an AFEUSA membership. Members have access to various travel discounts for the next exhibition or conference they plan to attend.