National Brands with CODE

Give every marketing activity thirty days to produce a real conversation with a potential buyer, and cut or park anything that doesn't. Somewhere in every solo operator's week there's an activity that looks like marketing, feels like marketing, takes real hours, and...

Cap the number of projects you have open at once, and finish the one closest to done before you touch anything new. Look at your desk, your desktop, and your notes app. Count the things that are somewhere between started and finished. The proposal that's eighty...

Track which clients you think about when you're not working on them, compare that to what they pay you, and fix the accounts where the two numbers don't match. Every solo operator has one. The client whose email you open with a small flinch. The one whose project you...