Everyone has a social media page, but not every page catches your eye. Your business needs a social media page that optimizes viewing and traffic on your website.

So, what pulls the audience in? What type of aesthetic do they look for in a business website? How do you transform your social media page to look more aesthetically pleasing?

Choose a Theme

When organizing and maintaining your business’s social media page, choose a theme for your grid. When consumers are viewing your profile, they will see your page from a zoomed-out lens. When all your photos have the same color scheme, filter, or design, it makes your page look more coherent.

Simplify

One of the greatest things I’ve learned in life is to simplify, simplify, simplify. Same goes for your social media page! Having a bunch of different colors and random photos will make your social media page look disorganized and busy. Simpler, abstract posts with clear, succinct fonts and images will draw in your readers and viewers. Write less, say more.

Use your brand colors

If your brand has already established its colors, keep this in mind when choosing a color scheme for your pages. Stack the posts in your grid so that the colors alternate and fit together. If you do not have colors yet, here is a resource for color combinations that are pleasing to the eye. Use your colors as a basis for the way your format your page.

Display your brand and mission clearly

Elevate the mission statement and mottos of your business. Display them clearly on your page so that anyone who clicks on it will see exactly what you are about. Specifically, in the “bio” or “about” sections, use this as an opportunity to elevate the uniqueness of your brand and the overall definition of who you are.

When putting your social pages together, remember that your business is unique and has certain appeals. Let your social media aesthetics mirror and amplify your brand and frame it in the best light. Remember that no one knows your brand and business as well as you do, so show them who you are!