2019 AFEUSA Student Award
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Thank you for your interest. Educational awards will be distributed by Friday May 29, 2020.
3 Tips for Naming a New Product
All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
How to Create a Mission Statement That Gets Acknowledged
A strong mission statement that both your employees and customers can buy into can give your business clarity and purpose. But what is it that makes an effective mission statement? Your mission statement should answer the question, “What does my business do and why do...
Choosing the Right Product KPIs
Without strong KPIs in place, you’ll be left guessing about your product’s performance. Choosing the right KPIs starts with making sure you’ve optimized the goals you have set for your product. The best KPIs are tied to a goal that is measurable, and keeping track of...
Essentials When Creating Buyer Personas
Creating a buyer persona is foundational to your business strategy. From product design to content creation, if you don’t know who you’re selling to and why they want to buy your product, the battle is lost before it has begun. Here are a few key considerations when...
2020’s Three Most Romantic Travel Destinations
Do you have a spouse or partner who has nurtured and supported you along your path to owning and running your business? February is the month of love, so why not make time to thank them for all their support with a romantic trip for two? Here are three of the most...
February Newsletter 2020
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Three Customer Engagement Strategies
According to a report by the Harvard Business School, on average, increasing your customer retention by just 5% can increase profits by as much as 25%–95%. Engaging your customers frequently and effectively has never been more essential than it is now. Here are three...
The Best Inexpensive Relaxation Apps in 2020
If the new year has been stressful so far, you may be worried about your long-term well-being. How do you make progress in daily life when you’re always juggling responsibilities? Thankfully, rest and meditation can help you relax your mind, and there are many modern...
Tax Write Offs You Should Know About
Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Effective Employee Training
Professional development is essential to the growth and strength of your business, but putting together effective training can be difficult. Here are a few things to keep at the front of your mind as you develop your next training. Engage Different Learning Styles...