2019 AFEUSA Student Award
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Can Postcards Help You Attract Customers — Better Than Email?
Postcard marketing, as a form of direct-mail marketing, might seem a little odd in today’s age of email and social media. As it turns out, a little “oddness” is exactly the secret ingredient your marketing campaign may need. Whether you’re mailing promotional coupons,...
Decline in Purchasing Power Lowers Home Ownership Rates
Many factors go into the statistics we’re seeing today, but there’s no arguing with the facts themselves: Americans today own homes at a lower rate than in the past, and younger Americans are less likely to own their homes than their parents or grandparents were at...
How to Discover Your Natural Abilities
#213 Episode Summary: Kathy Kolbe is the world’s leading authority on human instincts. She solved the riddle of how all people can be both equal and different in their creative efforts by identifying the nature of universal instincts that constitute individual modus...
‘Extended Warranty’ Not Just a Scam
By now, most hear the words “extended warranty” and our minds go straight to the robocall that targets some of us on a weekly — or even daily — basis. That particular scam has been going on for a long time, yet most people don’t know how to handle it. Hang up, and...
What Do You Need To Cut Loose?
Here's a simple question that can free up your Time and help you achieve more success... "What do I need to cut loose?" For example: If you don't cut loose certain people on your Team, you're actually wasting their time (and yours). And what’s worse, they could kill...
Is It Hard to Find Good Help These Days?
Every entrepreneur dreams of that moment — the one where your company hires employee number two. When that happens, you’ve just grown exponentially, and your business horizons have expanded to match. It’s exciting stuff. Nothing kills that honeymoon period faster,...
4 Tips for New Gig Workers
According to a new survey by DaVinci Payments, the gig economy grew by 33% in 2020 and experts predict that it will only continue to grow in 2021 as people working to recover from the pandemic are finding new ways to supplement their incomes. However, while it’s easy...
Various Marketing Q&A
#72 Episode Summary: Dean and Joe do a Q&A session In 30 seconds something that’s been done that’s worth 250k How to package and present your business How to build your credibility by giving people confidence Investing in getting results for your prospects Lessons...
Why SkyMed? Nobody Else Can Do It!
Fire. Flood. Civil war. Animal stampede. Volcanic eruptions. Auto accidents. Hostile actions. These are just a few of the dramatic ways you might get hurt abroad — along with a few of the less-dramatic ones like catching the Ebola or Zika virus, malaria, or other...
The Secrets of Email Marketing Masters
#212 Episode Summary: As a working freelance copywriter, John is one of a handful at the top of the game — commanding fees that cause unprepared clients to choke, getting booked up to a year in advance by the largest mailers in the world, and consistently writing...