Did you know that 46% of all Google searches are looking for local information? Although “SEO” might sound like a fancy techie term that doesn’t apply to your small business, it actually does. Having good SEO means that locals can easily find your business when they need you most.

In the past two years, “near me” type searches have grown over 900%. Here’s how you can make the most of this trend.

First, use your Google My Business page. It’s incredibly important to set up a Google My Business page, because it essentially (and literally) puts you on the map for locals to find you. Leverage your best images, videos, and Q&A content and respond to your reviews.

Second, set up a content publishing calendar and stick to it. The goal of SEO is to pinpoint and prioritize the best results for the viewer. If you want to be the “best result,” you have to be the local expert — the most reliable source of information for your local area. Create content with useful, commonly searched keywords, which can be found with various SEO keyword research tools like AHREFS.

Third, get the SEO experts to do it all for you! Our partner SocialCore Marketing can help you generate targeted traffic, attract new leads, and increase sales with a wonderful SEO strategy customized for you.

Best of all, AFEUSA members will get access to SocialCore’s growth strategy program for FREE! Become a member, and they will provide you with a brand-new, customized step-by-step game plan to attract more customers using the internet (a $900 value). Join the AFEUSA family today, where we put all the tools for success in your hands.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board