In the last email, I mentioned that the best way to create an E.L.F.® (Easy, Lucrative and Fun®) Business is to focus on understanding the pain your customer is going through. If you’ve been following along, you might have noticed this is a pattern that repeats itself. For example, when I talk about how you can grow your network, the first step in my Magic Rapport Formula® is to focus on how you can reduce suffering for someone.

Discovering what that suffering is, then figuring out how to stop or reduce it, will allow you to exponentially help more people. One of the greatest self-development speakers of all time, Zig Ziglar, has this great quote:

“You will get all you want in life, if you help enough other people get what they want.”
Once you figure out what people want, then your job as a business owner is to help as many people as possible get it.

That’s one of the reasons I started Genius Network—to help as many visionary leaders connect with each other as possible so we can all share our knowledge and become successful together.

And I always say that if you really want to succeed in business, it comes down to two things:

  1. Getting your message out to the marketplace, and
  2. Having something worth getting out there

You can do both of those things by taking the time to understand the pain that the people you’re trying to help are going through. Sounds easy, right? That’s the whole point behind an E.L.F.® Business—to do more with less.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business:
  2. Trigger these 8 Profit Activators in your business right now:
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit
Also, check these out 🙂

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