Proactively gauging how well you’re handling your company’s finances will help in the prevention of costly errors. Finance is the alpha and omega of any business: No matter how pure your intentions are for your venture, none of the good you do would be possible without the right amount of old-fashioned capital backing you up. On paper your day-to-day operations might seem the antithesis to those of your money-grubbing competitors, but there really are universal principles of finance management that will keep cash flowing for your company.

Keeping Up With The Day-to-day

Keeping tabs on the longevity of your resources starts today. Properly managing your accounts by utilizing a bookkeeping and accounting service, taking time to make accurate and dependable financial projections, and sending invoices in a timely fashion can help you better plan for tomorrow by being proactive today.

Looking Toward the Future With Larger Business Decisions

After taking care of the microeconomics, look toward the macroeconomics — the future of your business — to ensure that you’re being cost-efficient. Strategies like renting instead of buying to ensure locational fluidity, not spending excessive amounts of money on small-time marketing techniques like business cards, and taking care of your public relations in-house can free up extra cash flow for more important costs, like investing profits back into the company.

Only you can decide what is most important to keep your finances singing in harmony. With this in mind, taking the time to visually, even audibly list things you may be on the fence about could help clear your perspective. No matter what area of your business you choose to invest the most in, you will have the peace of mind that comes from knowing that you considered all your options first.

Article by
Wayne Goshkarian,
Senior Advisor

Wayne Goshkarian in front of his jet