Family-owned businesses are ones that have a unique story and environment that no other business relationship can have. While being with its benefits it too can be a very difficult endeavor, especially when having to work with your relatives. The hardest thing these companies have confronted is how to effectively market not only the company, but the family. Many customers of family-owned businesses enjoy staying loyal to a morally sound group they enjoy relations with, which makes getting those customers the most difficult obstacle. Here are some ways that a family-owned business can effectively market themselves to be a successful company no matter the size.

1. Get to know your customers

Some businesses have the opportunity to recognize and remember the faces and names of many of their customers. Though this is good it is certainly not required but being interactive with customers keeps the family brand held positively. What’s more important than recognizing people is knowing their buying habits and concerns. By knowing these things you can grow to maximize your strengths and mitigate the weaknesses.

2. Take and utilize feedback

The easiest way to know how to grow is by taking feedback from customers. By doing this you can get a clear map on what there is needed to be worked on, improved, or even implemented. Keeping a good relationship with your customers, both on an individual level and as a group, can lead to major success in satisfaction and referral rates.

3. Optimize media platforms

The most important platform to have been a website because no matter what business type it is it should be able to be recognized via the internet. Once recognized, reviews, referrals, and purchases can all be easier to acquire and maintenance. Otherwise, Instagram, Facebook, and Twitter are also good outlets to promote your company and endorse your location, services, and quality of experience.

4. Email Marketing

Email marketing is a great tool that most family-based companies go without. Because it requires more tech savviness, most avoid this, however it is a major resource to help keep customers in remembrance of your company, up to date on any news, appreciated with discounts and coupons, and respected with any personal attachment whether that be a picture or a shoutout or something else along those lines.

5. Be unique and try new things

The best thing any company can do is be unique and trying new things. By doing this you will stand out as a cohesive and fun-loving family that’s worthy of their local’s support.



Article by
Christian Peterson
Marketing Manager

Christian Peterson