Lacking leads? Struggling to get bites on your emails? It’s time to stop working harder, and start working smarter.

When it comes to reaching out to strangers with a new business opportunity, you’ve got pretty stiff competition. Between scams and automated messages, people are ambushed by cold emails every single day. Are you sure you’re standing out?

The trick to getting people to read your message and draw intrigue is actually very simple: Talk about them, not you.

Instead of talking about your business or product right away, address the unique accomplishments or pain points your prospective customer is experiencing. Maybe they’ve posted on LinkedIn recently about a technical issue or frustration with a pain point you can help address. By opening with, “Hey! I saw your recent post …,” instead of “Hey! I’ve got a new product…,” you can immediately get people’s attention.

Then, possibly, you’ll pique their curiosity about your business.

Don’t be shy about starting the conversation in new ways. And if you need more business help, you won’t have to look far as an AFEUSA member. With GoSmallBiz, you can get $10 off a regular price of $39 a month for one-on-one business coaching, website builder and analysis, HR and legal resources, and tax/accounting functions and more. Jump ahead and join AFEUSA to enjoy all the other discounts and unique opportunities we can offer you!

by: Charles Jackson,
AFEUSA President

Charles Jackson President AFEUSA