You may have heard the phrase: “The world doesn’t revolve around you.” But, if it doesn’t revolve around you, then who does it revolve around? It’s YOUR life. And YOUR world actually DOES revolve around YOU. It really does. Most of the time you are thinking about YOUR life, YOUR family, YOUR desires, YOUR dreams, if YOU got enough sleep, if YOU’RE bored, if YOU’RE hungry… You’re thinking about YOUR life.

In order to do good Marketing, you need to understand your Client’s world revolves around THEM. They are thinking about THEMSELVES. 

It would be great if we lived in a world where you can be really good and really care, and people would just show up and give you money for the value you provide. But if it was that easy, everybody would be Entrepreneurs and Business Owners – and most people aren’t. To the degree you talk to THEIR desires, THEIR hopes, THEIR fears, THEIR dreams, you will be a more Effective Marketer.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business:
  2. Trigger these 8 Profit Activators in your business right now:
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit
Also, check these out 🙂

More Genius Network Articles You Might Enjoy

9 Valuable Lessons I’ve Learned

9 Valuable Lessons I’ve Learned

Here are 9 valuable lessons I’ve learned in business that you may find useful: You will often spend more money to get Clients than you make in immediate profits. The real money isn’t made on the front end -- it’s made on the backend. Marketing is your OFFER, the LIST,...

Are You Jabbing Enough?

Are You Jabbing Enough?

When Joe interviewed Gary Vaynerchuk, the CEO of VaynerMedia, Gary laid out his Business Philosophy around "Jab, Jab, Jab, Right Hook". JABS, according to Gary, are the VALUE you provide to your Customers. This includes content you put out, the appreciation you show...

Interview with Ed Dale

#91 Episode Summary: What Ed learned from being friends with the great Gary Halbert How Ed started the “30 Day Challenge” process and how it can help anyone make their first dollar online Why “process” is a key element to success A critical question you should ask...