Recently, it seems more and more that print marketing — or print anything, really — is becoming a thing of the past. Don’t buy in to it. Even though digital marketing is important and will remain so for the foreseeable future, there are a few key reasons that a print marketing tool, like a newsletter, will always have a place in getting more customers and clients to your business.
For starters, newsletters do a better job than digital media at keeping your business at the top of your customers’ minds. Emails and social media posts will eventually get lost in the white noise of the internet, but a print newsletter can sit around on a client’s desk or be pinned to their fridge for weeks. Plus, mailing newsletters to your customer base at regular intervals means they’ll constantly see reminders of your business
At the same time, print newsletters are easier to pass around. When a customer or client receives one in the mail, it’s really easy for them to have it available to show friends or family who might be interested and send referrals your way. Print newsletters can bring you more business in ways that digital media never could.
Right now, AFEUSA members can get a free copy of “The Ultimate Guide to Newsletters” by Shaun Buck, owner and CEO of The Newsletter Pro. Not only that, but you’ll also get $1000 off the setup fees for a new, sleek, custom newsletter that’s designed, written, and printed by The Newsletter Pro. So, what are you waiting for?
by: Charles Jackson,