Entrepreneurship comes in all shapes and sizes, and here at AFEUSA, we might know that better than anyone. If you have a driving passion in a given field, there’s nothing stopping you from turning it into a career. That’s happens to be the main idea behind the concept of lifestyle entrepreneurism. This term is used to describe the “influencers” who turn their interests into products or services that revolve around a freer style of living, an enviable lifestyle other people see and hope to attain someday themselves. Lifestyle entrepreneurs have something people either want or want to see, whether that means cute pets people want to stay updated on or taking vacations to exotic places.

The key to becoming a lifestyle entrepreneur is being able to frame the life you want to present. If you want people to think you’re the ultimate movie buff, then maybe display your collectibles and posters in the back of the shot as you update your audience on your recent favorites. It’s all about presentation. You’re selling a way of life, so your on-camera life has to fit the bill. If you’re a makeup artist to the stars, maybe think about including some pictures or videos with your famous clients from time to time. What’s on camera has to match the claims you make about who you are and the life you live. If you claim to be a high roller living a life brimming with glamor and luxury and you shoot your videos in a dingy one-bedroom apartment, your product or service loses credibility. The reality you present is the same reality your customers are paying to be a part of, so it should appear as desirable and carefree as they could ever dream it to be.

Once you find your niche, it boils down to staying consistent with your marketing and sticking to your image. Once it catches on, you’ll be able to monetize it. For example, you can sell ad space or offer product placement for companies that relate to your industry. It takes a lot of work, but if you want your work to revolve around your passion, it should be a welcomed challenge.

Article by
Wayne Goshkarian,
Director of Communications

Wayne Goshkarian in front of his jet