Any problem in the world can be solved with the right sales letter.

Your sales letter could be a video, a podcast, a webinar, a written sales letter… When you’re attempting to bring the best Clients, Investors, Partners, etc. into your company, it’s a matter of communicating in the most powerful, effective way. This is where MARKETING comes in.

If you think of your sales letter, or video, or webinar, etc. as a conversion mechanism – you want to create a “Control”. In the Direct Mail world, people send out an initial sales letter and it converts.  That sales letter becomes the “Control”.  Your job is to always beat the Control.

At Boardroom Inc., they used to have a big sign on the wall that said, “The Control Is The Enemy.” Again, you want to have a “Control” – and then you want to beat it.

Here’s what to do now: Determine what mechanism you’re going to use to communicate and convert people consistently. Get this right and you can have people pre-interested, pre-motivated, pre-qualified, and pre-disposed to do business with you.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
  2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

More Genius Network Articles You Might Enjoy

The Health Benefits of Buti Yoga

#200 Episode Summary: Joe Polish does yoga with Bizzie Goldby Joe Polish Founder of Genius Network P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight....

Some Simple Ways To Live A Better Life

Some Simple Ways To Live A Better Life

If you want to dramatically enhance your Entrepreneurial Effectiveness, improve your ability to run a better business and a better life... Ramp up your physical fitness by 5%.Get better sleep.Deal with your Trauma Work. When I’m not getting things done effectively,...

How to Achieve Greatness, Mastery and Enduring Fulfillment

#223 Episode Summary: In this episode Joe Polish interviews Robin Sharma, author of The Leader Who Had No Title. Robin Sharma is a writer and speaker who’s touched the lives of millions of people with his thoughts on leadership, self-mastery, and service. ABOUT ROBIN...