Now that everyone is plugged into the digital world, this is a better time than ever to reach new audiences. But how do you get peoples’ attention on the internet when literally everyone is vying for attention? You might think: Hey, man, I can’t compete with cat videos. And you’d be right. None of us can.

However, you can talk about pain points your clients are facing.

Ask yourself: When your customer is faced with a problem you can solve, how likely is it that they think of you? Are you the local expert? If not, how do you let everyone know you are? The answer is simple. Give content to consumers that recognizes their pain points, explains them in detail, and offers expert guidance to solve them.

Of course, designing your content isn’t simple. Understanding your demographic and measuring the KPIs of marketing campaigns are all part of gauging what content is most effective for your business, and what problems are most important to your clientele.

Remember, everyone wants to make their life better. As an entrepreneur, you definitely have a personal way of doing that. So, make sure your content talks directly to people, too, not robots. If your marketing is too sterile, it’ll lose its importance and become “spam.” Speak directly to your reader. Don’t be insincere because people will know right away.

As you earn a single reader’s trust, you’ll start to build your loyal audience and thrive in the digital world.

All these tips will help you get big results — but if you join AFEUSA, finding the right guidance will be affordable and easy. After all, our partner Big Results Academy provides a powerful, recognized e-learning system and one-on-one coaching, as featured on NBC, CBS, FOX, and ABC! We hope to hear your success story soon.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board