Marketing is essential for any business. And advertising on social media has become not only vital to a business but a very easy and quick way to reach millions of people all across the world. With the many various platforms out there, it can get a bit overwhelming determining where you should advertise. Especially when money is involved. Let’s take a look at some ways you can effectively use social media to advertise your brand.

To begin you will want to determine who your target audience is. This by far will be one of the most important steps. Does your brand appeal to a specific group of people or age demographic? Who are the average customers you find buying from you? Next, define what your marketing goals are. They should be set clearly and precisely. And obtainable. After you’ve established these, you can then look at which social media platforms are popular within your target audience. This is an important step a well. Not doing your research on this one could cost you. For example, if you’re aiming to target an audience over the age of 50 you most likely aren’t going to find them on Snapchat since this platform is used more often by people in their teens up to their late 20’s. So, choosing to advertise on Snapchat wouldn’t be of much importance. You should come up with creative ads to set yourself apart from the competition. Scroll through the social media sites to find some inspiration if needed. The ads you use should be user friendly so consider designing separate ads; one for desktops and another for mobile devices. The last thing you will want to do is make use of the analytics. Whichever platforms you decide to go with, you can track how well your ads are doing. By tracking the data provided, you can gain much insight into the traffic being exposed to your brand, how you are standing up to the goals you’ve set, and where things could use a little tweaking.

Advertising on social media sites can be a game changer to your business. Just be sure you take the time to do the research required so that you are knowledgeable in which platforms target the audiences you have. By following these tips, you are bound to see the increase in profits that you desire.


Article by
Ava Collins
Content Writer and Researcher

Student award winner Ava Collins