Here’s a thought experiment: What if you set your businesses up so it was functional, had the right people in it, and you ran it as if you were going to sell it? What if you not only focused on income, but also valuation?

Now, doing this in real life is way different than consulting, talking about it, or writing books on it. The world is filled with people who can pontificate about things to do which, in the real world, are hard to do.

You CAN, however, view this as a game. There will always be complexities in setting your business up this way, but three advantages come out of it:

First, you can systemize your company and make it a lot better using your creativity and skills.

Second, you can do this in a way that allows you to sell the business – even if you never sell it. If you were to set your business up in a way where it could be sold, you would simply operate better and more strategically. It’s like when you have a game where there is a winner and loser; you’re probably going to play to win. Playing to win means you operate with a mindset of setting the business up to sell it.

Third, when you set up the right team and business model, everything you learn along the journey can be packaged up and offered as education.

by Joe Polish
Founder of Genius Network

Joe Polish

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