There are a lot of people who advocate hustle and working incredible hours. I don’t know a single person who has built a Successful Company that hasn’t worked their butt off. The fact is, most Entrepreneurs exert enormous effort… But here’s the thing: Not All Effort Is Equal.

I tend to think of E.L.F.® (Easy, Lucrative, and Fun!) in terms of PRODUCTIVITY (Maximum Results; Least amount of Time) and LEVERAGE (Maximum Results; Least amount of Effort). When you run your Business and Life with Maximum Productivity and Maximum Leverage, you may not have to grind all day. You could invest 30, 20, even 10 MINUTES on focused, high leverage, highly productive action (“smart work”)… and it could be worth a MONTH of “hard work”. 

Having an E.L.F. mindset and filter can help you avoid many traps Entrepreneurs unknowingly fall into. Remember: You only need a few tools in your toolbox to build, maintain, and grow a successful, E.L.F. Business.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business:
  2. Trigger these 8 Profit Activators in your business right now:
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit
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