People underestimate the importance of marketing. One of the biggest problems people have with growing is they hear the word “Marketing” and treat it like a line item along with everything else in the business. Marketing is the oxygen that makes your Business work. If an organism is gasping for air like an organization is gasping for business, there’s an oxygen problem. The organism needs to inhale and exhale; It needs to breathe. And the business needs to attract the right type of people, and repel wrong-fit Clients.

A lot of effective marketing isn’t just getting more business; It’s getting the RIGHT TYPE of business. It’s being able to select a Target Market that best matches the Value-Creation the business can provide…

When I see people growing, one of the biggest mistakes I see is they don’t have a SYSTEM for enrolling and attracting people into their Business that doesn’t require a lot of manual labor. I talk about how you can have an E.L.F.® (Easy, Lucrative, and Fun!) Business – OR – you can have a H.A.L.F.™ (Hard, Annoying, Lame, and Frustrating) Business. It could be a Hard, Annoying, LUCRATIVE, and Frustrating Business, but not all money is created equal. So E.L.F. Marketing Systems bring in Clients 24/7 robotically and automatically. But it doesn’t happen overnight…

If you want a Successful Business, it comes down to having the right Capabilities. You can’t get to the next level with the same Capabilities that got you here. So in growing and building, ask yourself: “What are all the Capabilities I need to reach my goal(s)?” One of the most important capabilities is The Marketing Capability.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business:
  2. Trigger these 8 Profit Activators in your business right now:
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit
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