If you’ve finally started a company blog and put in all the effort to write posts, create tags, and enhance search engine optimization (SEO) for your content, it’s very exciting to post and send out to your email list. You might be eagerly awaiting people to find your website and realize what a fabulous expert you are — and bam! Droves of new customers.

Unfortunately — or fortunately, depending whom you ask — SEO doesn’t quite work like that.

SEO is a long-term process, and you usually see changes to your traffic only after several months. Accelerating the process simply isn’t possible with how the algorithm works because it rewards constant effort.

Imagine it like a Twitter profile. Someone with one tweet every month probably isn’t going to have as much follower traction and growth as someone who tweets every day. Unless you’re Beyoncé. Beyoncé can tweet once every month if she wants to, but the rest of us need to try harder for the SEO process to pay off.

SEO trends are also constantly changing. If you don’t keep up with SEO tactics used today, you might be already left behind despite putting out new SEO-optimized content. That’s why you need to educate yourself on multiple techniques for making your SEO efforts worthwhile. A one-trick pony won’t make your business “search-engine savvy.”

Well, except for one: getting an agency to do all of this work for you. AFEUSA members have access to a FREE custom SEO and online marketing plan for their business right now. Join the family and claim a prosperous future for your virtual marketing campaign with SocialCore Marketing.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board