Search engine optimization (SEO) is both hard to conceptualize and hard to keep up with. Making those most of it can be an uphill battle. A lot of people have a basic understanding of what it is, but haven’t had the chance to fully understand what it stands for. With all the frustration that can come with SEO, you may wonder if it is even worth the hassle. Some of these statistics should enable you to at least determine where in SEO you should really focus your efforts. Once you have a better understanding of what SEO is and how it factors into your marketing strategy, you can really utilize this tool and help determine how much time and energy you should put into it.

What is SEO?

Understanding SEO enables you to better understand how your target audience is searching for you and your competitor’s brands on the internet. Incorporating even a small SEO strategy into your marketing plan can increase your company’s visibility and put your company higher in search listings as well. But without the proper data or information to guide your strategy, you could be left even more frustrated than you were before reading this article.

What The Statistics Tell Us

SEO is essential, even for local brick and mortar stores. Over 82% of smartphone shoppers utilize “near me” searches, while 72% of shoppers who do local searches will only visit a store within a five-mile radius. Additionally, when considering SEO strategy you should focus on Google more than any other engine. This search engine alone drives 96% of mobile traffic while over 50% of smartphone users find new companies or products while searching for something else on Google.

While SEO can be a frustrating topic, I hope this guide has highlighted how important it is in a modern marketing plan. It can be daunting, but all the time and effort you invest into it will be worth it in the end. To find more tips to navigating business for a new startup, visit our website for more information and helpful resources.


by: Charles Jackson,
AFEUSA President

Charles Jackson President AFEUSA