Can the right packaging sell your product for you? Yes, it can.

It is especially impactful in a time when appearances mean a lot. People love posting unboxings on Instagram, TikTok, and Facebook, and sharing the new, helpful products they’ve bought. This is why packaging can directly affect sales. So, boost your sales by following these key principles for your packaging.

First, always be true to yourself. Follow your unique story with your products as the characters. What does each one do to improve the life of others? How can you infuse your packaging with a story that will encapsulate your personal mission and make your product unlike anyone else’s?

Second, ignore the trends. You don’t need to follow trends to create a timeless design for your packaging. Think of Apple — has their packaging changed drastically since their initial white, minimalist boxes? Not too much. Consistency stands out.

Third, educate the buyer. Over 70% of purchasing decisions are made in-store — what information can you present right away in your packaging to help your consumer make a decision?

Fourth, balance your product and packaging. Don’t get too frivolous on the packaging, because you want the packaging to blend with the product’s purpose. At the same time, don’t underestimate the importance of your packaging. Many consumers will judge a product based on the quality of its packaging, and you don’t want them to judge you poorly.

Fifth, maximize the visual impact. The appearance of your product and packaging should distinguish itself from any other product on the market.

This is only one way to improve your brand’s image. If you need more digital work done, join AFEUSA and get 20% in savings with AFEUSA’s partner, E6 Agency, a personalized boutique creative services company that provides graphic design and website development as well as video & automation, social media, and other related services! Join and begin a new era for your business today!

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board