In the past few years, the rise of Instagram has proven itself to be a great platform for influencers and businesses alike. The early adaptation of short-form content allowed companies to make quick videos and static ads that effectively caught people’s attention and directed them towards their business. Instagram’s strength comes from the seamless implementation of ads and shopping options throughout authentic, quality content. The ability to use any bit of content as an ad and make any photo a pressable link to whatever is pictured makes the 3rd biggest social media an application worth using.
Recent additions allow collaborations on posts to promote both participating social media accounts while still dividing the content and its interactions between both sources. A recent application of the short video trend, that was diluted from TikTok’s influences, allowed the opportunity for Instagram to add shorter bits of video content in comparison to their longer IGTV videos. The variety of display options for Instagram content allows a lot of diversity and individuality throughout a still artistic platform. Albums are also a neat way to promote an aesthetic, appealing presence on the platform. Between the manageable and appealing interface and the excess of statistics and analytics – Instagram has developed itself into an amazing contender as one of the best social medias for businesses of any size.