Most people aren’t “loyal” unless there is such Value-Creation that people grant you business because they see you as one-of-a-kind. My dear friend, and Founder of Strategic Coach®, Dan Sullivan calls it a Value Creation Monopoly. This is where you don’t get business simply because you’re the only provider in town, but rather because you evidence care and offer people something they truly find valuable.

Walt Disney had this philosophy: “Do what you do so well that they will want to see it again and bring their friends.” Your system is one element. Another is how your Team treats people when those people interact with your Business.

It’s also about the environment you create, the expectation you set, the attitude you approach Customers with, and the communications you send out to connect with Customers… You want your Clients to “float” when they come in, while they are there, and when they walk out – and when they come again.

You do it by saying “Thank You”. You do it by anticipating their needs. You do it by appreciating them. Some of the greatest marketing in the world is creating an experience so amazing “they will want to see it again and bring their friends.”

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
  2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

More Genius Network Articles You Might Enjoy

John Jantsch

#33 Episode Summary: John shares the number one obstacle to referrals How to create your clients dream come true experience Dean and John trade referral getting strategies PLUS: what to say up front to set the stage for referrals by Joe Polish Founder of Genius...

Marketing That Gets You Customers

#387 Episode Summary: Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your prospects and conversion rates with wildly effective marketing techniques.  In this episode, Joe and Dean discuss how to...

Richard Branson – Necker Island Interview

#25 Episode Summary: Virgin Unite is the non-profit foundation of the Virgin Group. They unite people to tackle tough social and environmental problems in entrepreneurial ways. As the overheads of Virgin Unite are covered by Richard and the Virgin Group 100% of...