The upfront cost of having a company car for you and your employees can seem steep — but it can actually be a huge boon to your business. Especially in the pandemic, when company travel by car is becoming more common, you might want to consider a car to get your business a step ahead.

Have More Control

One of the most appealing things about a company vehicle is having more control over company travel and related expenses. You won’t have to worry about an employee’s car breaking down if you stay current on the company car’s repairs. Naturally, the employee is still driving the company car, so risks will be involved either way.

Potential for Branding

Putting your company logo and phone number on the side of the company car is one way to show off your branding — but even if your industry doesn’t benefit from that type of advertising, company cars can impact your brand. Let’s say you want to give clients a high-end image of your company. It might hurt that image for employees to meet them in their beat-up truck. The opposite could be true if you’re trying to give a down-to-earth impression and employees show up in their sports car.

Car Discounts

While there are company car taxes, you still might end up driving a nicer car for less money. Brands like Mercedes, Audi, and BMW all offer discounts for company cars, and it’s not uncommon for companies to buy nicer cars than they expected.

Research conducted by OSV suggests more qualified candidates apply for positions with company car perks. AFEUSA members can attract the best possible employees for less using TrueCar, which gives our members the best possible prices by comparing nearly 12,000 dealers to the unique prices people have paid for the same vehicle. Take full advantage of your AFEUSA discounts right now and you’ll never find yourself behind the curb!

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board