Our lives are deeply immersed in technology wherever we turn. From the screens in our pockets to the screens on our dashboards to the screens of our televisions, we are constantly and relentlessly bombarded by marketing. If everybody from the local hotdog stand to the U.S. government is getting in on the action, you’d best believe it’s about time you made the jump to a more sophisticated approach. It doesn’t have to be a six-figure rollout either — there are simple ways to improve your small business operations by going more digital.

Customer Service

One efficient way to downsize and upgrade your customer service is to get out of the call center and onto the internet. Utilizing a more effective social media presence for your brand can change your image from a stale, everyday corporation to a hip and ever-present online force that’s always there to help. There are thousands of recent college grads who’d jump at the chance to be on Twitter for a living. If not that, then consider setting up an FAQ page to divert some of your customer concerns and solve their queries with minimal effort.

Dealing with Money

The age of waiting until payday to rip open that sweet paper check is over. Instead, you’d be better off getting your employees set up on direct deposit and tracking it through a comprehensive accounting system. There are lots of online options for payroll, paying your company’s taxes, keeping records, and collecting customer payments, and at a fraction of the cost.

This is just a small portion of the boundless opportunity awaiting your business in a more electronic format. Between buying supplies, selling your merchandise, and finding better employees, the future of your business has gone digital.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board