Is Google AdSense For Me?

If you are an aspiring Mom-blogger with just a few subscribers or the best Do-It-Yourself guru who is Pinned and repined dozens (or thousands!) of times with ever new post, you are likely asking yourself if it’s not time you start monitoring your efforts. You have a few options when initially starting out on the blog monetization route and one of your easiest is AdSense. But how does it work, what are the risks and is it right for the brand you are trying to create?

Let’s start by answering the biggest question you may have: What is AdSense? Of course, we’ll let the experts from Google answer that:

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.


How AdSense Works

Google AdSense provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary.


Here’s How AdSense Works In Three Steps:

1) You make your ad space available

You make your website ad spaces available by pasting ad code on your site, and choose where you want the ads to appear.

2) The highest paying ads appear on your site

Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your site.

3) You get paid

We handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.

OK, that sounds easy, but…


Do I have to choose which ads to show on my site?

No. AdSense automatically serves ads on your site that are targeted to your content or audience.

Can I choose the design of the ads on my site?

Yes. You can choose from a variety of ad sizes and formats and customize the way your ads look to fit with your website.

Can I see the ads on my site?

Yes, when you’ve got your ads up and running, you’ll be able to see them on your site. An important thing to remember though, is not to click on your own ads. Clicking your own ads for any reason is not permitted by the AdSense program policies.

What Are The Risks?

  • You may end up running ads to competing websites and actually attract business away from your own site. Be sure to take every tutorial opportunity offered by Google AdSense prior to opening up up free HTML space on your blog or website to avoid this.
  • Your beautiful branding, responsive design, perfectly centered text and graphics… all will be compromised if you are unable to finely tune the ads available to populate in your advertising real estate.
  • You may get national ads when you are a local business.
  • You may get local ads when you are a national business.
  • Although you may be earning money from the clicks onto ads (and you earn nearly half of the pay per click cost the advertiser has paid, which can be .15-$15 per click) you have to weight the cost of having your clients and readers distracted enough by an ad to leave what they are doing on your website or blog and potential never return your call to action (sign-ups, purchases, etc.)
  • If you or someone you know decide to pad the wallet by clicking on ads to earn money, Google will know. I have watched my ads literally disappear before my eyes due to a “helpful” roommate who shared my IP address. I had to rewrite my entire site overnight to fill in the gaping holes, AND refund the past few months of payments… even the legitimate payments from my real followers. It was a nightmare.

Google AdWords can make your new blog or website look more authentic, running advertising space, but I encourage you to do as much homework you can on the subject before committing to an entire campaign. But you do get paid. Learn more about monetizing your blog by looking over our blog and freelance series.

Kendra E.J. Woodruff is the Marketing Director for AFEUSA and the Founder of Work Spouse Consulting, LLC, a boutique Marketing and Advertising agency in Phoenix, AZ