You really have to be creative about communicating your message to your audience. It’s important to make the most out of any method you invest in. Here is a quick breakdown of the top two channels other marketers are diving into.


YouTube is one of the top methods marketers are investing in today. Currently, 48% of marketers plan to add it to their strategy within this year. It also makes sense for companies when you look at their pricing model. You only pay for your YouTube ads when people either watch them for at least 30 seconds or engage with your add via the call-to-action overlay that directs consumers to your website. While YouTube is certainly the largest resource in this field, other platforms like Facebook are also delving into the video ads market.

Facebook Video

Facebook is the second most used platform after YouTube. Like YouTube, you only pay for the number of clicks or impressions your ad receives. How you are charged is different though. Facebook’s model has you set a max budget over a set period of time. This will set the number of impressions you’ll likely get. The more you pay, the more people are likely to see your ad.

These are just a couple of the rising marketing communication channels start-ups and companies like yours are looking to invest in, and with good reason. If you like these suggestions, I encourage you to investigate further on what other channels will make the most of your dollar and creatively communicate your message to your desired audience.


by: Charles Jackson,
AFEUSA President

Charles Jackson President AFEUSA