It doesn’t matter how far behind your competition you are in the world of eCommerce. It doesn’t matter if you don’t know the difference between a blog and an e-book, or a flash sale and a viral marketing campaign. It’s never too late to hop on the fastest growing trends in the world of online business. Entrepreneurs need to utilize all the online resources the web has to offer, and they need to do it sooner rather than later. By understanding the trends in the market, you’ll be able to better identify the best route for your company to take to reach a profitable and wide-ranging online presence. Let’s see what’s on the rise this year.

Going Beyond Mobile Optimization

Optimizing your business’ website for mobile devices is fine and dandy, but you’re no different than the thousands who have done the same. To really integrate your brand to the mobile platform you need to find ways to implement and improve your mobile wallet functionality. The easier it is for customers to pay you, the less stress it causes them, and the more repeat business you’re bound to bring in. Maybe it’s also about time to consider investing in a proper app for the staggering diversity of mobile devices your potential customers are using. Don’t play favorites about phone brands. Creating an app will allow you to keep your customers more involved and educated on your products and services.

Customize Your Products

Customized products are one of the hottest online trends, and so too is the booming subscription-based services market. These two trends are making online shopping fun again, and they also meet growing demand from today’s consumers for tailored content. A large component in these trends is automation. Sites like YouTube, for example, recommend music or products to their users that relate to the video they just viewed. They intimately understand their demographic and sell targeted ad space to many companies. From the customer’s point of view, they get the pleasure of discovering new things they grow to like, and from the company’s perspective, they are able to earn more sales and have an increased likelihood of return/repeat business.

Stop putting it off. You can take steps today that will cause your business to thrive online by tomorrow.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board