Facebook Live can be a fantastic tool for connecting with your audience. It’s great for major company announcements, product launches, rebranding, etc. While it can be a tremendous tool, it can also be a hindrance if done incorrectly. Here are some basic do’s and don’ts to ensure your Facebook Live event goes off without a hitch.

10-Minute Minimum

A general rule of thumb is to ensure that you have enough content scheduled for your Facebook Live event to go over 10 minutes. This way, you’re more discoverable to your target audience and you can get the most reach possible.

Consider Video Quality

You don’t need to be a cinematography professional to create a quality broadcast, but a poor video quality can damage your brand. A tripod or something similar will help steady your camera; there is nothing more distracting to your audience than an unsteady camera. Make sure your environment is quiet. If you have more than one person speaking, it’s a great idea to invest in external microphones to ensure your audience can properly hear you.

Encourage Audience Engagement

Failing to respond to your audience in the comment feed can be alienating to the people you’re trying to engage. Responding to comments or answering common questions from the feed can give you valuable feedback and insights into the needs of your consumers. It may take a little multitasking, but it’s well worth it.

These are some tips and tricks you can use to make the most out of your Facebook Live an event. Want to learn more about social media? Utilize your AFEUSA membership to access an assortment of articles to set you on the right track with your social media strategy.

Article by
Wayne Goshkarian,
Senior Advisor

Wayne Goshkarian in front of his jet