What’s one of the best ways to waste your time and money? How about spending capital on a fancy looking site when you don’t know how user-friendly it is? A website that doesn’t appeal to consumer sensibilities will deter them from engaging and purchasing your products. This is essential, especially for freelancers. Luckily, you can use a heatmap to determine how well your site is working for your consumers.

A heatmap is a plugin for your website that lets you see where your consumers are venturing to on your site. Typically, the more your audience scrolls to or clicks on an area, the more it will be covered in a vibrant color like Red or Orange. To make the most out of your marketing dollar, there are two easy-to-use heatmaps you should look into.

Crazy Egg

This is one of the best heatmap tools on the market today, and for a good reason. Crazy Egg has several tools for your data needs, including click heatmaps, mouse cursor heatmaps, and scroll heatmaps. One particular feature, their confetti heatmap, also sets them apart from the competition. 

The confetti heatmap enables you to categorize your data by traffic source. This feature will allow you to see how individuals from social networks, web searches, or email list campaigns interact with your site. Base pricing is very reasonable at nine dollars a month for 10,000 visitors and ten live pages.

Heatmap.me

Heatmap.me is a great tool to start with when gathering consumer data. It’s easy to install and loads without hindering the speed of your site. Heatmap.me stands out among the other heatmap tools due to its real-time feature.

With this feature, you can see how consumers are using your site as they’re using it. While you may be seeing live data, it respects user privacy and doesn’t log any unnecessary information. If you’re starting your business, this may be your best option as they offer a free plan limited to five pages per site.

If you still have lingering questions, reach out to E6 Agency. The experts at E6 Agency will make sure you’re on the right track with all your data needs. AFEUSA members receive 20% off all their services.

Article by Charles Jackson, President of AFEUSA

Charles Jackson AFE Board