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Technology provides a competitive advantage to businesses worldwide. AFEUSA brings forth strategies that help optimize the usage of technologies that are effective for your business today and in the future.
The Role Of AI In Modern Entrepreneurship

The Role Of AI In Modern Entrepreneurship

The role of Artificial Intelligence (AI) in modern entrepreneurship is transformative and multifaceted, reshaping the way businesses operate, make decisions, and innovate. AI, a branch of computer science that enables machines to simulate human intelligence, has...

Blockchain Technology and Its Impact

Blockchain Technology and Its Impact

In the fast-paced world of modern business, technological innovations continue to redefine and impact the way enterprises operate. One such revolutionary technology, blockchain, is making waves across various industries, offering unprecedented transparency, security,...

The Role of Technology in the Gig Economy

The Role of Technology in the Gig Economy

The Gig Economy and technology share a close relationship, as technology has played a crucial role in its rise and growth. With the advent of digital platforms and mobile applications, it has become easier for workers to find and complete gig jobs, while customers can...

Effective Ways To Ensure Website Accessibility

Effective Ways To Ensure Website Accessibility

In the modern era, the requirement for website accessibility goes beyond mere compliance with ⁠ the Americans with Disabilities Act (ADA); it has ethical importance as well. Ensuring that your website is accessible allows for a smooth navigation and interaction ⁠...

Top Apps For Gig Workers

Top Apps For Gig Workers

As the gig economy becomes more prominent and mainstream, many Americans are following suit and taking up gig work. Whether this is how you plan to earn a living or if you are looking for a way to make some additional income, there's something for everyone. Below are...

The Flexibility Of Gig Worker Apps

The Flexibility Of Gig Worker Apps

The rise of gig economy platforms, or apps such as Uber and PostMates, has revolutionized the way people work and earn income. Gig worker apps have emerged as a powerful tool, connecting individuals with diverse skill sets to a wide range of flexible and on-demand job...

Best Paying Jobs In Technology

Best Paying Jobs In Technology

Technology has become one of the fastest-growing industries worldwide, and those working in the IT field generally receive higher salaries than those working in other industries. The Bureau of Labor Statistics expects a 15% increase in IT jobs over the next ten years,...

Favorite Organizational Apps for Entrepreneurs

Favorite Organizational Apps for Entrepreneurs

Being an entrepreneur requires strong organization skills. For some people it is a natural gift, for others it takes practice. Here are a few apps to help keep you organized. Google CalendarGoogle calendar is a great tool and one that I use often. You can use it on...

Social Media Trends for Business Owners in 2022

Social Media Trends for Business Owners in 2022

The world of social media is a powerful tool with seemingly no limits. With that being said, it is also regularly changing and evolving in trends. In order to make the most of your business’s social media outlets, it is essential to move with these changes. First and...

How to Grow Your Business on Instagram

How to Grow Your Business on Instagram

We are living in a digital world, every successful business has some type of media presence, here is how you build yours.  Creating your Profile  If you already have a business name setup to match your website then stick with it, consistency is key. To create your...

How UTMs Can Link You to Success

How UTMs Can Link You to Success

In 2018, e-commerce accounted for 11.9% of all retail sales. So it’s easy to see how your online marketing strategy can be essential to your success. Urchin tracking module (UTM) links are a great way to identify where your website traffic is coming from so you can...

Gig Apps Are Here to Stay

Gig Apps Are Here to Stay

The gig economy, which consists of people working in temporary positions or as independent contractors, has boomed in the last year, growing more than 33% in 2020. Well-known gig apps like Uber and Postmates have been around for more than a decade and are now...

The Most Useful Phone Apps In 2021

The Most Useful Phone Apps In 2021

In the year 2021, almost any minor inconvenience could most likely be answered with “there’s an app for that.” And in the technological world we live in, that may just prove to be true. However, not every app is completely necessary for everyone. It’s time to ask the...

Tips To Improve Your LinkedIn and Instagram Profile

Tips To Improve Your LinkedIn and Instagram Profile

Having trouble getting the attention you are looking for from your profiles? Use these helpful tips to improve your status! Make sure you have a great profile picture Having a good picture of yourself can attract the right crowd. If it is a professional job you are...

Can Gig Apps Help Reduce Labor Shortages?

Can Gig Apps Help Reduce Labor Shortages?

The pandemic devastated businesses in all industries last year, leaving many unemployed. In fact, at the height of the pandemic more than 1.6 million Arizonans were collecting unemployment in June 2020. Now more than a year later, many businesses are fully open but...

Why Is SEO Important, Really?

Why Is SEO Important, Really?

Did you know that 46% of all Google searches are looking for local information? Although “SEO” might sound like a fancy techie term that doesn’t apply to your small business, it actually does. Having good SEO means that locals can easily find your business when they...

Why Does a Small Business Need Cyber Security?

Why Does a Small Business Need Cyber Security?

If you’re wondering why you should bother paying costs to protect your virtual assets, you’re not alone — a lot of small business owners do. Not many are willing to go the extra mile to prevent their information from being abused. That’s exactly why cybercriminals...

The 3 Core Principles of Your SEO Strategy

The 3 Core Principles of Your SEO Strategy

Whether you’re an SEO expert or just learning, you know that content quality is key to a high ranking on Google’s search engine. If you’re copying content from other websites, you simply won’t stand out enough to land on the first page (or the first 10 pages) of any...

Why Does the Call Quality on Smartphones Still Suck?

Why Does the Call Quality on Smartphones Still Suck?

You’re in the middle of a grocery trip when, suddenly, you remember you have a call with an important client. In a hurry, you take out your cellphone and punch in their number. But as you engage with the customer, you realize how difficult it is to understand them. No...

Stop Sending Spam — Build Your Audience

Stop Sending Spam — Build Your Audience

Now that everyone is plugged into the digital world, this is a better time than ever to reach new audiences. But how do you get peoples’ attention on the internet when literally everyone is vying for attention? You might think: Hey, man, I can’t compete with cat...

Pay Only $16 a Month for Your Company Phone Bill

Pay Only $16 a Month for Your Company Phone Bill

These days, using a landline is so early 2000s. All you need to be accessible is to have a phone, and imagine what could happen if that phone number were accessible to both your phone and your computer?  We’ve talked a little bit about the importance of cloud storage...

Home Office Essentials You Might Forget to Buy Before 2021

Home Office Essentials You Might Forget to Buy Before 2021

It’s super easy to forget things that instantly make our lives easier. I totally get it. However, you really, really don’t want to forget these essentials before we hit 2021. You’ll love yourself for thinking ahead if you start preparing to buy these now. No. 1: A...

How Often Should You Change Your Password?

How Often Should You Change Your Password?

You’ve gotten a spam email, but this time, it’s from a “hacker.” They reveal your own password to prove it and demand thousands of dollars before the hacker does something drastic. The truth is that many of these people have bought your information from various...

Why Setting up Cloud Storage Is a Must in 2020

Why Setting up Cloud Storage Is a Must in 2020

With business and consumer needs changing so quickly this year, you don’t want to be left behind. How many times have you been out of the office and unable to access company data, leaving your staff and customers hanging? The best way to ensure you are keeping up is...

Making SEO a Highly Effective Long-Term Marketing Tool

Making SEO a Highly Effective Long-Term Marketing Tool

If you’ve finally started a company blog and put in all the effort to write posts, create tags, and enhance search engine optimization (SEO) for your content, it’s very exciting to post and send out to your email list. You might be eagerly awaiting people to find your...

The New Facebook Messaging Scam to Watch Out For

The New Facebook Messaging Scam to Watch Out For

Imagine you’ve suddenly gotten a Facebook message from someone you trust, like a great aunt. They ask if you’ve recently seen any good real estate. You wonder, why are they asking? Your great aunt says she’s recently gotten a $150,000 government grant and she’s...

Why Your Website Isn’t Generating New Leads

Why Your Website Isn’t Generating New Leads

The appeal of virtual marketing is so vast and mysterious that it can seem like magic. Why does some content suddenly go viral, and other content — requiring real hard work and well-earned money — struggles to attract any attention at all? While scientists might be...

Who Are Influencers, and Why Do They Matter?

Who Are Influencers, and Why Do They Matter?

As social media usage explodes and the platforms to engage with others online continue to proliferate, influencers have become a key group of players in the world of online marketing. More and more businesses are trusting influencers to endorse their brands and...

Top Gig Worker Platforms

Top Gig Worker Platforms

As a gig worker, you’re always hustling, especially now. In situations like this, it’s essential to think about how and where you communicate about your services. You may have a stellar profile on a social media page or freelance platform, but if that profile is on...

TechRich Tips: Capabilities Statement

TechRich Tips: Capabilities Statement

Today's tip is about... why a Capabilities Statement is so IMPORTANT!  I often get the question from clients that I coach – “Why is a Capabilities Statement so important?" And I respond, “When you apply for a job, do you provide your resume?” A Capabilities Statement...

Creating the Best Video Conference

Creating the Best Video Conference

Working remotely entails a fair share of challenges, including conferencing. In person, your voice and body language easily convey your message to your peers. However, videoconferencing makes it challenging to convey the same energy, and technical difficulties can...

What’s the Deal With Green Web Hosting?

What’s the Deal With Green Web Hosting?

You’ve probably never thought about the energy expenditures associated with web hosting, but it’s springtime, which means that everything is going green. Why not your business, too? According to Web Neutral Project founder Jack Amend, the average website produces...

Tech that Will Reshape Marketing in the Coming Decade

Tech that Will Reshape Marketing in the Coming Decade

Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....

How to Assess Supply Chain Management

How to Assess Supply Chain Management

Effective supply chain management can mean faster production cycles and lower costs. It’s an essential element of your business, and improving it begins with a thorough assessment of your current supply chain management. Getting a clear baseline of your how...

Streamline Your Payroll Process

Streamline Your Payroll Process

Payroll is like a lot of things in business: From the outside, it seems as simple as cutting a check. But in reality, managing your payroll involves tons of complex processes — think taxes, employee retirement accounts, time tracking, and health care, to name just a...

Are Chatbots Right For Your Company?

Are Chatbots Right For Your Company?

While the technology of films like “I, Robot” and “Blade Runner” is far from becoming commonplace, some of their modern conveniences are quickly gaining traction. A study conducted by Juniper Research indicates that, by 2020, 80% of businesses will be using chatbots,...

Data Tools To Heat Up Your Insights

Data Tools To Heat Up Your Insights

What's one of the best ways to waste your time and money? How about spending capital on a fancy looking site when you don't know how user-friendly it is? A website that doesn't appeal to consumer sensibilities will deter them from engaging and purchasing your...

The Basics of CRM

The Basics of CRM

When you first begin to pursue your passion as a career, it can be daunting to learn all the business jargon and tools. When looking at how to manage your customer experience best, one Google search will send you into a frenzy of confusion with terms like “Best CRM...

Why an Online Presence Is Imperative

Why an Online Presence Is Imperative

Many small businesses primarily rely on their physical location to sell their products or services. These types of companies are referred to as "Brick and Mortar" businesses. As an entrepreneur of a "Brick and Mortar" type business, the daily physical activities make...

A Hootsuite Review

A Hootsuite Review

Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...

Define Your Place In the Market

Define Your Place In the Market

As a small business owner, you need to think about what really sets your company apart in comparison to your competitors. One of the key distinctions is between differentiators and price leaders. Price Leader Price leaders compete against competitors on a cost basis...

Top Enterprise Tech Companies To Know Of

Top Enterprise Tech Companies To Know Of

As technology continues to improve, it’s important to keep an eye on the new tools you can utilize to streamline the way you do business. Even if you don’t need these services right now, having an idea of what these tools are can decrease the headache you face when...

What Business Trends Will Last

What Business Trends Will Last

The economy is always a point of contention, especially leading up to a political race. But one thing seemingly everyone, regardless of political leanings, seems to agree on is that small business and the entrepreneurial spirit are the backbone of our economy. So it’s...

Being Productive Without the Net

Being Productive Without the Net

Most of America depends on the internet for work, staying in touch with distant relatives, or working on school projects. So when the internet suddenly stops working, it sends people into a justified panic. Such an outage can cause work to come to a grinding halt....

An Answer to Your Creative & Technical Prayers

An Answer to Your Creative & Technical Prayers

Every business owner is faced with the frustrations of technology at some point. For most of us, it’s on a regular basis. Whether you’re working from your garage or a mega-office in Silicon Valley, modern technology can be just as frustrating as it is helpful. That’s...

New Technologies for New Business

New Technologies for New Business

Every business owner wants to stay ahead of the game, especially when it comes to the latest technological innovations that help improve the way business is handled. Sometimes, implementing the right technology is what transforms a tedious business process into...

Keeping Your Head in the Clouds

Keeping Your Head in the Clouds

Small business owners have to be constantly vigilant to stay up to date with our changing times. This means finding the right site to host your data and store your most important documents. The days of filing cabinets are long behind us, as cloud services like Trapp...

Keys to Making a Successful Mobile Office

Keys to Making a Successful Mobile Office

The business world is more mobile than ever before, and the modern entrepreneur is reaping the benefits. It may be time for you to leave the stuffy office behind and take your work with you wherever you go in a newly minted mobile office. It’s not as far-fetched as it...

Our Top 3 Business Apps

Our Top 3 Business Apps

If you are an entrepreneur, the first thing you should know is that phone apps are going to be your new best friend. When you are starting a business, you need to be on top of it 24 hours a day during the whole week. Having the right apps to manage it will make your...

eCommerce Trends to Keep an Eye On

eCommerce Trends to Keep an Eye On

It doesn’t matter how far behind your competition you are in the world of eCommerce. It doesn’t matter if you don’t know the difference between a blog and an e-book, or a flash sale and a viral marketing campaign. It’s never too late to hop on the fastest growing...

Compromising Safety for Convenience

Compromising Safety for Convenience

Millions of homes across the globe have some version of Amazon’s Echo digital assistant. There’s a slew of options between which ones to choose, with more upgrades seemingly available every few months. Apart from the standard Echo, there’s the Echo Dot, Echo Plus,...

Looking Forward to the Sentient Future of Small Business

Looking Forward to the Sentient Future of Small Business

We’ve all been exposed to at least one sci-fi story about how humans struggle to defeat a sentient supercomputer as it wreaks havoc on a now-obsolete world. Well — for now at least — it’s looking more and more like we’re going to be singing their praises instead of...

High Tech, Small Business

High Tech, Small Business

Our lives are deeply immersed in technology wherever we turn. From the screens in our pockets to the screens on our dashboards to the screens of our televisions, we are constantly and relentlessly bombarded by marketing. If everybody from the local hotdog stand to the...

Getting The Most Out of Your eCommerce

Getting The Most Out of Your eCommerce

Commerce has gone digital; there’s no way around it. Long gone are the days when specialty shops lined our towns’ main streets, and gone with them are the mom and pop stores that used to pepper the corners of our avenues. In their stead, a near-infinite hail of...

Technology Doesn’t Have to be Confusing

Technology Doesn’t Have to be Confusing

Buying the right IT programs can be a pain - where does one even begin to look, and how can you know if you’re buying the right program for you and your business? Cue Trapp Technology. Trapp works with their customers to simplify technology requirements by building...

How Technology is Reshaping Today’s Business Climate

How Technology is Reshaping Today’s Business Climate

After the Industrial Revolution, the world of business stayed consistent for about a century. That being said, the idea of that kind of thing ever happening again is pretty much out of the question. We’re living in a time where technology progresses faster than we can...

Instagram Continues Its Mind-Blowing Rise

Instagram Continues Its Mind-Blowing Rise

Image credit: Lucia Lambriex | Getty Images Instagram now boasts 700 million users, and what is more impressive is that its growth rate is only speeding up. For reference, it took the platform just four months to add the latest 100 million compared to six months...

How to Watch Apple's WWDC Keynote

Image credit: via PC Mag Apple's Worldwide Developer Conference (WWDC) kicks off this morning, but if you can't make it to the San Jose Convention Center in Silicon Valley, you can live stream Cupertino's big announcements -- if you have the right setup. The opening...

Entrepreneur in the Cloud Using Office 365

Entrepreneur in the Cloud Using Office 365

There are many cloud offerings these days, and getting an online presence is very easy. Most people purchase cloud offerings, but do not realize all the benefits they purchased. We often see people purchasing hardware solutions when they have already purchased a cloud...

Elon Musk Names His First Tunneling Machine After a Classic

Elon Musk Image credit: Bloomberg | Getty Images Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » It’s safe to say at this point that Elon Musk has a fondness for offbeat names. In the case of the...

Surface vs iPad for the Entrepreneur

Surface vs iPad for the Entrepreneur

Both PC and MAC offer a reliable and effective platform for running a small business. Both have advantages and disadvantages, however in my humble opinion the cost is not as different as you might think. Most entrepreneurs I have talked to about buying a mac have...

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