Who Are Influencers, and Why Do They Matter?

Who Are Influencers, and Why Do They Matter?

As social media usage explodes and the platforms to engage with others online continue to proliferate, influencers have become a key group of players in the world of online marketing. More and more businesses are trusting influencers to endorse their brands and...
Creating the Best Video Conference

Creating the Best Video Conference

Working remotely entails a fair share of challenges, including conferencing. In person, your voice and body language easily convey your message to your peers. However, videoconferencing makes it challenging to convey the same energy, and technical difficulties can...
What’s the Deal With Green Web Hosting?

What’s the Deal With Green Web Hosting?

You’ve probably never thought about the energy expenditures associated with web hosting, but it’s springtime, which means that everything is going green. Why not your business, too? According to Web Neutral Project founder Jack Amend, the average website produces...
What to Look for in a CRM

What to Look for in a CRM

A strong customer relationship management (CRM) tool can make or break your business. CRMs control how you organize all of your information about your customers and clients. A strong CRM can help streamline your systems, increase efficiency, drive growth, and scale...
Tech that Will Reshape Marketing in the Coming Decade

Tech that Will Reshape Marketing in the Coming Decade

Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....