Are Chatbots Right For Your Company?

Are Chatbots Right For Your Company?

While the technology of films like “I, Robot” and “Blade Runner” is far from becoming commonplace, some of their modern conveniences are quickly gaining traction. A study conducted by Juniper Research indicates that, by 2020, 80% of businesses will be using chatbots,...
Data Tools To Heat Up Your Insights

Data Tools To Heat Up Your Insights

What’s one of the best ways to waste your time and money? How about spending capital on a fancy looking site when you don’t know how user-friendly it is? A website that doesn’t appeal to consumer sensibilities will deter them from engaging and...
How UTMs Can Link You to Success

How UTMs Can Link You to Success

In 2018, e-commerce accounted for 11.9% of all retail sales. So it’s easy to see how your online marketing strategy can be essential to your success. Urchin tracking module (UTM) links are a great way to identify where your website traffic is coming from so you can...
The Basics of CRM

The Basics of CRM

When you first begin to pursue your passion as a career, it can be daunting to learn all the business jargon and tools. When looking at how to manage your customer experience best, one Google search will send you into a frenzy of confusion with terms like “Best CRM...
Why an Online Presence Is Imperative

Why an Online Presence Is Imperative

Many small businesses primarily rely on their physical location to sell their products or services. These types of companies are referred to as “Brick and Mortar” businesses. As an entrepreneur of a “Brick and Mortar” type business, the daily...
A Hootsuite Review

A Hootsuite Review

Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...